Web User Interfaces Should Teach, Not Hide
I was reading an article called User Interfaces Should Teach, Not Hide, the writer Terry Hancock was discussing the desktop application user interfaces. A web user interface section was missing from it.
I would like to add few things about the web application user interface. The web, we all know, is far bigger than we can imagine. On the web you are not thinking of a group of people from same background, locality or bhavior. It’s an open arena where every one is invited. So what are the key user interface features most website lacking in? What should be done to improve websites in such a way that they should start teaching the surfer where to go next? Lets discuss few of them here:
Common against the Specific:
You should keep in mind the common terminologies and symbols that are used on the web rather than using custom made terminologies and symbols. Many times the visitors to the site will not understand the language, they will then follow the symbols or icons used on the site.
Primary goal should be kept in mind:
Many sites don’t consider the primary goal of the site while designing the UI. For example if you are developing an e-commerce website your primary goal should be to capture the order as early as possible. This allows the customer to browse products easily and place orders in least possible steps.
Available space should be used efficiently:
On the web real space is very limited. One should use this space efficiently to provide all the necessary information on the screen without scrolling. Many sites provide unimportant information on real space and often lose the interest of any potential users. If the user is attracted by the information provided on the website then, in most cases, he will definitely scroll down to see your adds and other information.
Help tips should be available:
Help tips are very important. These tips should be concise, to the point, and guide the user to what he has to do on the screen or page he is viewing. Many people often confused about what to do next, help tips might be a good option for guiding them.
Look and Feel should be pleasant:
Layout elements such as colors, images and fonts should be pleasant and should reflect the theme of the site. The Look and Feel should depict the targeted audiance’s peference and choice. A kindergarten site should colorful, funky and attractive to children while a business site should not be like that.
Navigational flow should be simpler:
Application navigation should be simpler. I have seen many sites where the navigation is so confusing that the user doesn’t know where he is heading. Navigation should be simple and self guided.
Not all the points are implementable for every site. There could be many others but I thought that these are the basic points that should be consider while designing web UI.
P.S.
I would like to thank Mr. Greg Johnson, for correcting some mistakes and helping me improve the article.
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